Brand Representation

AUXILIARY

Brand Representation Services for India Market Entry

FGMS provides comprehensive Brand Representation services for international brands and domestic manufacturers seeking professional, end-to-end regulatory and commercial representation in India. As India's regulatory framework becomes increasingly complex — with QCOs, mandatory certifications, digital compliance platforms, and multi-agency approvals now spanning most product categories — having a knowledgeable, accountable India-based representative is a business necessity, not a luxury.

We serve as your Authorised Indian Representative (AIR) with BIS, TEC, WPC, FSSAI, CDSCO, PESO, and other regulatory authorities — managing all regulatory certifications on your behalf while simultaneously providing commercial market entry intelligence and initial trade channel support. One partner. Complete India coverage.

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Our Process

Market Entry Assessment

We assess the Indian regulatory landscape for your products, identify all applicable certifications (BIS, FSSAI, WPC, TEC, etc.), and develop a market entry compliance roadmap.

Authorised Indian Representative (AIR)

FGMS acts as your official AIR with BIS, TEC, WPC, FSSAI and other regulators — signing and filing all applications, accepting regulatory notices, and being the legally accountable point of contact in India.

Certification Procurement

We manage all regulatory approvals on your behalf: BIS ISI/CRS/FMCS, CDSCO, FSSAI, WPC, TEC/MTCTE, PESO, TAC, and any other approvals needed for your product lines.

Commercial Support

Beyond regulatory, we support your market entry with distributor identification, channel partner introductions, trade show representation, and initial business development contacts in India.

Legal & Compliance Advisory

We provide legal structure advice for India operations — from importing under parent company name vs. setting up India subsidiary/LLP, to compliance with FEMA, import policy, and sector-specific FDI regulations.

Ongoing India Liaison

Continuous India-based liaison for all regulatory renewals, label updates, new product additions, and any regulatory correspondence or inspection management.

Documents Required

The following documents are generally required. Exact requirements may vary based on your product, entity type, and applicable standard. Our team provides a precise checklist after consultation.

Power of Attorney / Authorisation letter from overseas principal to FGMS as AIR

Company registration certificate of the overseas principal

Product catalogues and technical specifications for all product lines

Current certifications (CE, UL, CB, ISO) held in other markets

Intended India sales/distribution plan (channel, customers, volumes)

Brand trademark registration details (India and global)

Frequently Asked Questions

For foreign manufacturers wishing to obtain BIS certification (ISI Mark, CRS, FMCS, Scheme X) for products sold in India, BIS requires the designation of an Authorized Indian Representative (AIR) — an Indian entity legally authorized by the foreign manufacturer to act on its behalf before BIS. The AIR signs the application, accepts regulatory notices, takes legal responsibility for BIS compliance, and coordinates factory inspections and surveillance. FGMS acts as AIR for numerous foreign brands across all BIS certification programmes.

Several Indian regulatory authorities require a local representative for foreign entities: BIS (AIR for all BIS certifications), TEC/MTCTE (local authorised agent), WPC (agent/importer), CDSCO (Indian Agent or Indian Sponsor for medical device registration), PESO (local agent), FSSAI (importer of record). FGMS can serve as regulatory representative simultaneously across multiple Indian agencies, providing cost-effective consolidated representation.

FGMS Brand Representation service covers: (1) Acting as AIR/regulatory representative with all applicable Indian agencies, (2) Managing all certification applications, renewals, and surveillance, (3) Handling customs-related compliance (import advisory, HS code, technical clearances), (4) Providing product labelling consultancy (BIS, FSSAI, Legal Metrology labels), (5) Initial commercial introductions to distributors and potential channel partners, (6) India market regulatory intelligence and monitoring.

Yes. FGMS manages multi-product, multi-category representation for global brands in India. A single AIR agreement covers all applicable product lines, and FGMS manages different certification pathways (BIS, FSSAI, WPC, TEC) for different product categories under one consolidated account. This significantly reduces cost and complexity for multi-category brands entering India.

Why Choose FGMS?

15+ Years Experience

Deep domain expertise spanning BIS, ISO, WPC, EPR, and 50+ certification schemes

Pan-India & Global Reach

Offices across India and liaison in 50+ countries for overseas market certifications

Fast Turnaround

Dedicated case managers accelerate every step to save you critical market time

Transparent Pricing

Fixed professional fees with no hidden costs — clear cost breakdowns from day one

Expert Team

Chartered engineers, legal experts, and ex-government consultants on your case

High Success Rate

99%+ certification success record built on thorough preparation and rigorous quality checks

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All Services

BIS (ISI Mark) For Foreign Manufacturers (FMCS) Domestic Product Certification (ISI Mark) BIS Scheme X Certification BIS Certificate of Conformity (CoC) BIS Hallmarking BIS Licence For Toys REACH Certification - India (Chemical Management) CDSCO Licence (Drug & Medical Device) ECOMARK Certification Laboratory Recognition Scheme (LRS) World Manufacturer Identifier (WMI) Code TAC Approval For Automobile PESO Certification SASO Certification (Saudi Arabia) CDSCO Drug Licence BIS (CRS) Registration For Electronic Products WPC-ETA Approval (Wireless Products) BEE Star Rating Certification E-Waste Management (EPR) EPR Registration - Plastic Waste Management EPR Registration - Battery Waste Management EPR Registration - Used Oil Management Legal Metrology - LMPC Registration TEC / MTCTE Approval CE Certification (Europe) UL Certification (USA) RoHS Licence (Restriction of Hazardous Substances) Drone Registration (UAS) MoEF Licence (Environment Clearance) Standardization (Scientific) Division Training Services - National & International Import / Export Licence (IEC) Brand Representation Laboratory Equipment and Setup Trademark Registration Make In India Support AG-Mark Licence (Agricultural Products) Third Party Inspection & Monitoring Services Collaboration Services FSSAI Certification (Food Safety) MSME / SSI / NSIC Registration ISO Registration / Certification

Accreditations

BIS Approved Consultant

ISO 17021 Compliant Process

MoMSME Registered

FICCI & CII Member

D&B Verified Company

Brand Representation